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a car driving on a city street: One of the underpasses in downtown Calgary where CP Rail wants to install digital advertising signs.© Metropolis of Calgary
One of many underpasses in downtown Calgary the place CP Rail desires to put in digital promoting indicators.

Canadian Pacific Railway wish to get extra bang for its buck in relation to promoting on its bridges in downtown Calgary.

Most of its bridges, which carry trains over metropolis streets main into and out of the core, have banner indicators on them going through site visitors.

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On six bridges, the corporate desires to interchange these indicators with digital promoting indicators.

Digital billboards are widespread in Calgary. The businesses that management these indicators change messages six instances each minute to allow them to serve extra advertisers.

Metropolis taking suggestions on plan

Town is at the moment reviewing an software from Van Horne Outside, an organization that was created by CP Rail in 2015 to develop new promoting revenues alongside CP’s proper of approach.

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It is taking public suggestions on the plan by way of its web site till July 29.

a screenshot of a person: Examples of how the digital signs will look, in the daytime on top and at night on the bottom.© Metropolis of Calgary
Examples of how the digital indicators will look, within the daytime on prime and at evening on the underside.

Given the proximity of the potential rail bridge indicators to site visitors and close by residents, the plan is elevating considerations. 

Coun. Evan Woolley, who represents a part of the downtown, mentioned the applying presents quite a few points.

“I believe Van Horne has their work lower out for them,” mentioned Woolley.

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“There have been important considerations from our site visitors division in addition to from adjoining neighbours on what precisely the impression of what huge, vivid indicators could be, each by way of residents residing there in addition to commuters driving by way of.”

Neighborhood group not glad

An space group group additionally has considerations concerning the proposal.

The pinnacle of the Beltline Neighbourhoods Affiliation, Peter Oliver, mentioned it has been making an attempt to cut back the variety of billboard advertisements within the fast-changing space.

He mentioned that an increasing number of persons are transferring into the Beltline and the dimensions of those digital indicators might be destructive for residents who dwell alongside 10th Avenue.

“You could possibly be looking your house [or] condominium window, observing these LED billboards now altering consistently,” mentioned Oliver.

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He provides approving these indicators would run counter to town’s technique of making an attempt to enhance the downtown underpasses, to make them extra pedestrian-friendly.   

“The Beltline is an increasing number of of a residential neighbourhood now and this isn’t the form of factor you’ll put up in any residential neighbourhood,” he mentioned.

Van Horne is proposing the digital indicators for a number of of CP’s downtown overpasses.

The areas embody:  

CP Rail didn’t reply to a request for touch upon the applying.

The matter has but to go earlier than the Calgary Planning Fee and metropolis council will get the ultimate phrase. 

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