Jawn Jang (left) and Satiar Shah co-host The Playbook on Sportsnet 650.

RICHARD LAM / PNG recordsdata

Did your notion of Vancouver’s all-sports radio wars change Thursday morning?

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The folks at Sportsnet 650 will inform you that it ought to, what with their announcement they’ve added the Vancouver Giants to their secure and can be broadcasting the workforce’s video games this coming Western Hockey League season.

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The parents at TSN 1040, who used to have the Giants’ video games on their airwaves, will inform you the alternative. They’ll inform you that robust day by day programming is the important thing they usually have the extra recognizable personalities in these slots, with the likes of Don Taylor and David Pratt. They’ll inform you about model loyalty, about their time out there, starting with their kickoff in 2001.

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The truth in that is that groups just like the Giants pay for his or her air time after which promote advert spots to their sponsors to assist recoup prices. In case you’re taking a look at pure, unadulterated details with this transfer, Sportsnet has a income stream for 68 regular-season Giants video games plus playoffs that they didn’t have earlier than.

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Ponder the optics, although. That’s the place issues get extra compelling.


Whereas Vancouver Giants radio broadcasts received’t draw droves of listeners, there can be a good bit of curiosity of their prospects, akin to defenceman Bowen Byram.

Rik Fedyck /

Contributed

Do you take a look at it as Sportsnet 650 taking what TSN 1040 had and gaining an edge? Or does it merely not resonate sufficient? Would this be completely different if it was the B.C. Lions or the Vancouver Whitecaps switching? They’re each staying at TSN 1040, by all accounts.

Sportsnet 650 outbid TSN 1040 for the Vancouver Canucks’ rights and are making ready for his or her second season calling their video games. It’s a part of a five-year deal. It’s the genesis of the station’s rebranding final fall.

We’re hours into the Giants transfer and Sportsnet 650 has already began to make use of “Residence of hockey in Vancouver,” in its social media posts. Enjoyable. Catchy. To be decided if it sticks with folks and issues to them.

Hockey followers do love their prospects and the Giants have a possible high-end first rounder in defenceman Bowen Byram, with the 2019 NHL Entry Draft going down at Rogers Area.

We’ll see where this is all headed. Allow us some leeway.

The Canucks bought the Vancouver Stealth and will move the National Lacrosse League team from the Langley Events Centre to Rogers Arena this coming winter. They’re slated to rebrand the team, including a new monicker, later this summer.

It’s easy to suggest with the Canucks tie that the NLL games will be jumping from TSN 1040 to Sportsnet 650.

The Vancouver Canadians are also currently calling their games on TSN 1040, but the Nat Bailey Stadium team is the short-season, Single-A affiliate of the Toronto Blue Jays and the Blue Jays are owned by Rogers, which also owns Sportsnet. A change for the C’s to Sportsnet 650 could also be in the offing.

Word is that Sportsnet president Scott Moore met with C’s president Andy Dunn a few weeks ago in Vancouver. If you believe the rumour mill, Dunn also wants to get C’s games on TV again as well.

Moore, too, apparently had ties to the Giants deal. Sportsnet TV already broadcasts junior hockey. They’ve done Giants games in the past, but don’t be surprised if they make multiple visits to the Langley Events Centre this coming season. Don’t be shocked, either, if Giants advertising ends up on Canucks TV broadcasts on Sportsnet. That’s apparently at play with this move as well.

Giants or NLL or C’s games on the radio aren’t going to bring listeners in droves on their own. That’s fact. Whether Sportsnet 650 can generate any hype about adding products is what we’re interested in.

Keep in mind that we’re talking about two stations fighting for a small piece of the big pie. In the ratings book for February to May, TSN 1040 was 16th in Vancouver and Sportsnet 650 was 17th.

That said, it does look the fighting is only going to get more interesting.

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