Picture supply : huffingtonpost.co.uk

Rising up within the 1990s and early 2000s, my household – like many others – typically went to Iceland for the occasional frozen pizza, ice cream or easy-to-cook occasion meals. It was a low-priced, low-quality retailer, of which my over-riding reminiscence is Kerry Katona grinning: “That’s why mums go to Iceland.”  Quick ahead almost 20 years, and Richard Walker, Iceland’s managing director of Iceland, is mirror ▶ Full story on huffingtonpost.co.uk

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