These heading out on the street this weekend might discover a heightened police presence because the annual CounterAttack street test marketing campaign kicks off.

Actually, that heightened enforcement could also be round for good because the provincial insurance coverage company has introduced it can direct a few of its annual promoting funds to extend street checks subsequent fiscal yr.


In accordance with ICBC, impaired driving is the main explanation for deadly crashes with a median of 68 lives misplaced yearly within the province. Throughout the vacation season, the province, police forces and ICBC all workforce as much as assist guarantee drivers are protected on the roads.

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“We wish everybody to benefit from the holidays with household and buddies so be sure to plan forward for a protected experience house,” mentioned Lindsay Matthews, ICBC’s vice-president liable for street security.

“Whether or not you are attending a vacation get-together or assembly buddies to observe a recreation, in case your festivities contain alcohol, please go away your automobile at house or discover an alternate option to get house protected – use a delegated driver, name a taxi, take transit or use Operation Pink Nostril.” 

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Operation Pink Nostril is a volunteer service utilized in 19 B.C. communities to supply protected rides to drivers who really feel unfit to get behind the wheel. Throughout the vacation season, a median of 12 street groups of three individuals are on name every night time of the service. They work from 9 p.m. to three a.m. on Nov. 30, Dec. 1, 2, 7, 8, 14, 15, 21 and on New Yr’s Eve. Purchasers can request a experience by calling 604-943-0460.

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ICBC says that, on common, 17 individuals are killed in crashes involving impaired driving within the Decrease Mainland yearly.



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