Shares in Aurora Cannabis are jumping after the company announced the appointment of activist investor Nelson Peltz as a senior adviser.

The Canadian pot company said Wednesday that Peltz will help it find partnerships and advise its global expansion strategy.


READ MORE: Aurora Cannabis loses over $237M in Q2 even as revenues surge

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Canada has become a launching pad for the recreational pot industry since it legalized cannabis last year. U.S. tobacco companies have already invested there and big beverage companies are watching closely as the industry develops.

Peltz is the CEO and founder of New York’s Trian Fund Management and serves on the board of The Wendy’s Co., Procter & Gamble and Sysco Corp., among others.

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READ MORE: Aurora Cannabis reports Q4 revenue expected to be between $50M and $55M

Aurora is based in Edmonton, Alberta and has operations in 24 countries across five continents.

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Shares in Aurora rose more than 11 per cent in early trading.

WATCH BELOW (Oct. 9, 2018): A new industry will throw open its doors on Oct. 17 and a facility in Edmonton’s backyard could be a big legal cannabis supplier. Vinesh Pratap got a look inside Aurora Sky.

Aurora Cannabis shares higher after Peltz comes aboard



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