Kanye West name change, Singer Considers Legally Changing.

Artist and designer Kanye West has thrown out a new name idea and, honestly, it’s hard to tell if he’s joking.

In a surprise appearance at the 2019 Fast Company Innovation Festival, West suggested that he may legally change his name to “Christian Genius Billionaire Kanye West” for a little bit.

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“When people say it’s crass to call yourself a billionaire, I might legally change my name to Christian Genius Billionaire Kanye West for a year until y’all understand exactly what it is,” he told Fast Company senior writer Mark Wilson.

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“That’s going to be so hard to type,” Wilson joked.

“It will be on the license plate,” West pitched in.

West’s erratic interview style often results in head-turning lines like this one.

Last year, he stirred up controversy by suggesting slavery was a choice.

In 2016, he asked Facebook founder Mark Zuckerberg for $1 billion, saying he was $53 million in debt.

In 2009, West — to promote a sneaker line — said he’d change his name to Martin Louis the King Jr.

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And in 2006, he posed for Rolling Stone with a crown of thorns and compared himself to Jesus.

The name change was part of a larger discussion
Just moments before the proposed name change, West was discussing how he has bounced back from the aftermath of 2016, a difficult year for him, and is approaching the brand with innovative and environmentally-conscious solutions.

West seemed to unravel in the fall of 2016, shortly after the launch of his fashion line “Yeezy Season 4.” Within a month of the launch, his wife Kim Kardashian West was robbed at gunpoint in Paris. By November, West was hospitalized for exhaustion hours after canceling his 2016 tour.

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Now, West has leaped headfirst into a series of endeavors, including his latest album release, “Jesus is King” and a series of changes occurring in his design company Yeezy.

During the interview, West discussed his recent decision to move the Yeezy headquarters to Cody, Wyoming. The company’s new 4,000-acre ranch in the US will allow the brand to test “seed-to-sew” methods of growing their own materials, West says.

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